ENTREPRENEUR THE ARTS®

In the 21st century we live in a world where profits are being squeezed more than ever,  markets that once were stable and profitable are now bankrupt, and our overall economy is projected to remain feeling, for the foreseable future, more like a roller coaster ride than ever before.

As a result, we continue to be pressured to do more with fewer resources. And our ability to find new innovative ways to make the assets we do have perform productively is becoming increasingly difficult. 

Entrepreneur The Arts® offers a diverse offering of entrepreneurial training workshops, classes, coaching services and presentations to teach artists, corporations and universities how to utilize imagination, through the development of whole brain thinking, to create new productive opportunities.

If you truly want to thrive and flourish in these economically difficult times, developing entrepreneurial skills to help you and your organization cope, manage, and innovate has never been more important.  

As an Artist you can hire us to:

• Help you turn your artistry into a creative venture.
• Help you develop marketing skills to sell your work.
• Develop ideas that combine your artistry with your current career objectives.

As a Corporation you can hire us to:

• Work with you, your leadership or staff to apply entrepreneurial principals to a project or by embedding it into your culture.
  
• Create one or a series of brainstorming sessions for your group or organization.
• Help you build your first Return on Imagation Statement for your organization.
• Offer entrepreneurial training workshops at your next conference or important event.

As a University you can hire us to:

• Mentor Artists in their Career Development
• Create Arts Based Entrepreneurial Projects on Campus
• Develop Artistic Entrepreneurial Ensembles
  

"Don't let the development of your entrepreneurial creativity- often your most underutilized asset - sit idle.

Let us help you find solutions to increasing your productivity while developing a new understandings of the meaning of leadership to reach a new level of prosperity in your life and work.

Let us help you strengthen your right brain thinking so that both your left "logical" brain and right "creative" brain can work as one whole brain."

Are We More or Less Creative As We Age? 

A Case Study by George Land

A 1968 study by George Land, a general systems scientist interested in the development of creative performance, revealed that we are naturally creative as children but as we grow up we learn to be increasingly uncreative.

How did George Land prove this? Over a 15 year period he distributed among 1,600 5-year-olds a test designed to measure creativity. This test was used by NASA to select innovative engineers and scientists. George Land used the test to re-tested the same children at 10 years of age, and again at 15 years of age. Here are his results with regards to their creativity:

5 year olds: 98%
10 year olds: 30%
15 year olds: 12%

The same test was also given to 280,000 adults with a 2% score for their creativity.

A 1968 study by George Land, a general systems scientist interested in the development of creative performance, revealed that we are naturally creative as children. However, as he shared in Grow or Die: the Unifying Principle of Transformation, as we grow up we learn to be increasingly uncreative.

How did George Land prove this?
Over a 15 year period he distributed among 1,600 5-year-olds a test designed to measure creativity. This test was used by NASA to select innovative engineers and scientists. George Land used the test to re-tested the same children at 10 years of age, and again at 15 years of age. Here are his results with regards to their creativity:

5 year olds: 98%
10 year olds: 30%
15 year olds: 12%

The same test was also given to 280,000 adults with a 2% score for their creativity.

Why are adults not as creative as children?
For most, creativity has been buried by the structures we build that involve rules and regulations. Our educational system was designed during the Industrial Revolution over 200 years ago, to train us to be good workers and follow instructions.

Creativity is a skill that can be developed. Learning to be creative, like most things in life, requires practice to develop the right muscles, and a supportive environment in which to flourish.